Our Values

Engage. Educate. Empower.

Before we ever write a piece or begin filming a segment, we ask ourselves what message we want to send and how it will help make people’s lives better. Our mission for Blue Reine is to engage, educate and empower people to get more involved in their democracy and we have three guiding values as our focus for that work.

Engagement

When people think about a particular issue, what comes to mind? We create relatable narratives that associate our shared values to solutions, groups, and candidates so people feel a deeper connection that is less likely to be impacted by opposing efforts.

Blue Reine also reaches into communities to find out who wants to get involved and who is already doing amazing work. We are building a coalition of volunteers, donors, activists, and non-profit organizations to activate and engage as many citizens as possible.

Outreach

Did you know that the average polling ignores forty-six percent of voters?!? If someone hasn’t voted recently, if they haven’t already indicated a likeliness to vote in line with existing views, or if they aren’t readily accessible using traditional means – like a land line phone – that person tends to be ignored.

Political structures are machines that will change slowly over time, but Blue Reine does things differently. We reach out to low and moderate-turnout voters who we know will make a huge impact once their voices are heard.

Voter Protection

Confusing registration processes, far away polling places, taking time off of work, lack of transportation or childcare, the expense of an ID. These are just a few reasons people don’t vote. The sad truth is that there are individuals who INTENTIONALLY make it more difficult for us to exercise our rights. Whether it’s changing the laws or just helping people get the information they need so they can participate in our Democracy, we fight for you buy fighting against voter suppression.

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